Consumer credit advertising

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This Overview provides a guide to the Financial Services content within the Consumer credit advertising subtopic, with links to appropriate materials. For information on other aspects of the consumer credit regime, see related materials referenced in: Consumer credit regime—overview, Consumer credit agreements—overview, Debt management and advice—overview and Consumer credit—ombudsman and guidance—overview.

The regulation of consumer credit advertisements

The Financial Conduct Authority’s (FCA) Consumer Credit sourcebook (CONC 3) applies to firms when they communicate with, or approve communications to, customers or borrowers in relation to credit agreements, credit broking, or operating an electronic system in relation to lending, including the communication or approval of financial promotions about those activities.

The

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