The UK General Data Protection Regulation (UK GDPR) and Privacy and Electronic Communications (EC Directive) Regulations 2003 (PECR 2003) cover telephone marketing, postal marketing, email marketing and other electronic mail direct marketing.
The Information Commission’s Office (ICO) has published guidance on service messages, refer-a-friend campaigns, regulatory communications, market research including selling under the guise of research (sugging), tracking pixels, marketing lists, suppression lists and preference centres:
Direct marketing guidance
Guidance on direct marketing using live calls
Guidance on direct marketing using electronic mail
Guidance and tools on direct marketing include:
Any direct marketing activity that uses personal data is caught...
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