Publicity & inducements

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Publicity

The SRA’s core regulatory requirements in relation to publicity are found in the two Codes of Conduct: the SRA Code of Conduct for Solicitors (Code for Solicitors) and the SRA Code of Conduct for Firms (Code for Firms), which should be read in the context of the SRA Principles and the SRA Transparency Rules.

See Practice Note: Publicity—law firms and Publicity—law firms—checklist.

What is publicity?

Publicity includes, but is not limited to:

  1. •

    all promotional material and activity, including the name or description of your firm

  2. •

    stationery

  3. •

    advertisements

  4. •

    brochures

  5. •

    websites

  6. •

    directory entries

  7. •

    media appearances

  8. •

    promotional press releases (excluding press releases prepared on behalf of a client), and

  9. •

    direct approaches to potential clients and other persons, whether conducted in person, in writing, or in electronic form

SRA Principles

The SRA Principles set out the ethical standards expected of all those regulated by the SRA. Principle 2 is particularly relevant in relation to publicity—you must act in a way that upholds public trust and confidence in the solicitors’ profession and in legal services provided by authorised persons.

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