ICO launches direct marketing advice generator to help organisations comply with the law
The ICO has introduced a free online tool called the direct marketing advice generator to assist organisations in ensuring their direct marketing activities comply with the Privacy and Electronic Communication Regulations SI 2003/2426 and Assimilated Regulation (EU) 2016/679 (UK General Data Protection Regulation). This tool, primarily designed for small organisations, provides tailored compliance advice covering various marketing channels including email, SMS, direct mail, social media, and telemarketing. The tool aims to simplify data protection compliance, enabling organisations to efficiently access relevant guidance and avoid potential complaints and financial penalties.