This Practice Note introduces the laws and regulations governing advertising in general and covers: • Regulatory regime overview • Non-broadcast advertising • Broadcast...
This practice note describes briefly different types of social media services and websites and explains the key risks associated with social media for organisations,...
This BD and marketing plan workflow sets out a staged process which can be followed to formulate a BD and marketing plan and identifies related Precedents which will help...
Every firm needs to develop business if it is to survive and thrive. Yet lawyers often disagree about which is the best method of business development for their area of...
Creating a persuasive proposal document requires more than good writing skills. A number of different processes need to be carried out to the right timescale and in the...
This Practice Note provides an understanding of how to deal with the constant pressure from clients to discount fees. It discusses some creative fee arrangements and...
This Practice Note explains what a pipeline of new clients and new business is and how to set about developing one. The need for a pipeline Winning new...
There are rainmakers in most law firms that impress with their selling skills, but to many lawyers selling is an anathema—a frequent comment heard from lawyers is that...
This Practice Note analyses the legal and commercial issues arising out of direct marketing activities. It covers the following: • What is direct marketing? • Regulatory...
This Practice Note sets out the compliance implications of the General Data Protection Regulation (GDPR) on direct marketing. It also reflects the Privacy and Electronic...
Since the crash of 2008, the importance of pitching for business has grown significantly. Many clients have reduced funds for instructing lawyers and need to achieve...
The interview stage is your opportunity to present your proposal to the prospective client. Lack of preparation is the most common reason for losing at the interview...
One of the challenges lawyers face when meeting a prospect is the lack of knowledge of the contact and the business they represent. Preparation for the first few meetings...
From 6 December 2018, law firms must publish information on their website on the prices they charge and what these cover. This does not apply to all legal services, but...
Submitting a high-quality proposal document requires a combination of effective and efficient processes, committed capable people, careful attention to detail and tight...
The increasing use of social media presents both benefits and risks for employers and employees. The ability to connect with others, create a network and communicate...
