Step 6: Creating a business development plan
Produced in partnership with Mr Larry Cattle
Step 6: Creating a business development plan

The following Practice Management practice note produced in partnership with Mr Larry Cattle provides comprehensive and up to date legal information covering:

  • Step 6: Creating a business development plan
  • How to produce a business development plan
  • The need for a business development plan
  • What needs to be in the business development plan?

How to produce a business development plan

By way of a summary, you should follow this basic strategic process to produce a business development and marketing plan:

StepActivityPractice NotePrecedents
1: AnalysisUndertake analysis to understand where you are nowBusiness development planning–undertaking internal and external analysisInternal business development analysis—short-form
Internal business development analysis—long-form
External business development market analysis—long-form
Business development skills assessment
2: Set goalsBe clear on where you want to beBusiness development goal and objective settingBusiness development aims, goals and objectives
3: Formulate a strategyThink about how will you get to where you want to beDeveloping a business development and marketing strategyBusiness development and marketing strategy planning
4: Preparing business development activitiesIdentify what campaigns or activities are neededPreparing business development and marketing campaigns and activitiesBusiness development and marketing campaign and content planning
5: Resource planning

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