External BD meeting—preparation plan

Copyright © 2025 LexisNexis
Produced in partnership with Jon Whittle of Jon Whittle Consulting Ltd
Precedents

External BD meeting—preparation plan

Copyright © 2025 LexisNexis

Produced in partnership with Jon Whittle of Jon Whittle Consulting Ltd

Precedents
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When meeting with a prospect it is important to have some knowledge about the person and the business they represent. This plan can be used to help a lawyer prepare for a business development (BD) meeting.

Preparatory taskFindings
Conduct background research on the
Jon Whittle
Jon Whittle

Development Director, Jon Whittle Consulting Ltd

Jon is a specialist in developing legal businesses using market intelligence and customer insight to implement successful programmes for change. He works with law firms to create sustainable growth alongside successful project management, implementing new technologies and evolving business operations.
 
Jon has been working on the future of law firms for more than fifteen years, focusing on the strategies and tactics that help firms build real and defendable competitive advantage. Whilst working in a senior leadership role at LexisNexis he was also the architect and author of the widely read LexisNexis Bellwether Reports and is a recognised authority on how law firms can build and grow.
 
Previously, Jon worked, for two decades, at board level, in some of the UK’s largest media companies, transforming traditional businesses into growth in the digital age.  He now applies the fruits of this experience, successfully, to the world of law firm development.
 
Jon is a regular speaker at legal conferences and seminars and is frequently asked to contribute thinking on the strategic future of legal markets.

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