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Practice notes
BrexitAs of exit day (11 pm on 31 January 2020) the UK is no longer an EU Member State. However, in accordance with the Withdrawal Agreement, the UK...
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9th Nov
Practice notes
This Practice Note considers agreements to agree, and why an agreement to agree certain contractual terms at a future date has traditionally been held...
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9th Nov
Practice notes
This Practice Note provides an introduction to bailment, which is a large and complex topic.This Practice Note provides a working definition of...
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Produced in partnership with Quentin Tannock of 4 Pump Court 9th Nov
Practice notes
Brexit: As of exit day (11pm on 31 January 2020) the UK is no longer an EU Member State. However, in accordance with the Withdrawal Agreement, the UK...
Read More >
9th Nov
Practice notes
This Practice Note explains the law relating to charterparties in the context of an arrangement for the carriage of goods by sea. It explains the key...
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Produced in partnership with Quentin Tannock of 4 Pump Court and James Watthey of 4 Pump Court 9th Nov
Practice notes
This Practice Note sets out guidance upon the meaning, use and importance of commonly used terms in exclusion and limitation of liability clauses in...
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Produced in partnership with Tim Wright of Fladgate 9th Nov
Precedents
DRAFTING FOR BREXIT: For the latest information on the impact of Brexit on the drafting, negotiation and enforceability of this Precedent, see...
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Produced in partnership with Paul de Vince and Jagdeep Singh of Gateley Plc 9th Nov
Practice notes
This Practice Note deals with the relationships arising between principals, agents and third parties with whom the agent deals on the principal’s...
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9th Nov
Precedents
Definition—Business Continuity Event Business Continuity Event means an event (whether a natural or man-made phenomenon or...
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9th Nov
Precedents
Option 1—deed executed by a company under its common seal (model articles, where the authorised signatory is an...
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9th Nov
Precedents
[ON HEADED NOTEPAPER OF PARTY A][Insert address of Party B][[Insert address of Guarantor]][Insert date]Dear [name of Party B][ and [name of...
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9th Nov
Practice notes
This Practice Note provides a summary of the common law and conventions governing international carriage by air. It explains the liability of the...
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Produced in partnership with Quentin Tannock of 4 Pump Court and James Watthey of 4 Pump Court 9th Nov
Precedents
[On headed notepaper of the assignor]To: [Insert name and address of Assignee][Insert date]Dear [insert name of Assignee]Assignment of contractWe...
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9th Nov
Practice notes
BrexitBrexit: As of exit day (11pm on 31 January 2020) the UK is no longer an EU Member State. However, in accordance with the Withdrawal Agreement,...
Read More >
9th Nov
Practice notes
Brexit: As of exit day (11pm on 31 January 2020) the UK is no longer an EU Member State. However, in accordance with the Withdrawal Agreement, the UK...
Read More >
9th Nov
Precedents
DRAFTING FOR BREXIT: For the latest information on the impact of Brexit on the drafting, negotiation and enforceability of this Precedent, see...
Read More >
Produced in partnership with Tim Wright of Fladgate 9th Nov

Most recent Advertising, marketing and sponsorship content

Practice notes
This Practice Note provides an overview of the adtech ecosystem and the programmatic buying and selling of online display advertising. It considers...
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23rd Nov
Practice notes
Brexit: Retained Regulation (EU) No 1169/2011, the UK Food Information Regulation and Retained Regulation (EC) No 1924/2006, the UK Nutrition and...
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23rd Nov
Practice notes
Brexit: On 31 January 2020, the UK ceased to be an EU Member State and entered an implementation period, during which it continues to be subject to EU...
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23rd Nov
Practice notes
This Practice Note introduces the laws and regulations governing advertising in general and covers:•Regulatory regime overview•Non-broadcast...
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23rd Nov
Practice notes
This Practice Note summarises the key issues to consider when indicating prices and making price promises and other price claims in the UK, including...
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23rd Nov
Practice notes
This practice note considers, from an English law perspective, the legal issues relating to 'ambush marketing'. The term 'ambush marketing is used to...
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Produced in partnership with Gowling WLG 23rd Nov
Practice notes
Law and guidance on BPR 2008This Practice Note summarises the law, guidance and practice relating to the Business Protection from Misleading Marketing...
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23rd Nov
Practice notes
Gambling and sport have a long association; indeed people have been betting on sporting events for as long as there have been sporting events to bet...
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Produced in partnership with William Deller of Bird & Bird LLP 23rd Nov
Practice notes
This Practice Note introduces and considers the general principles that apply to the advertising and promotion of medicinal products as well as the...
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23rd Nov
Practice notes
As of exit day (31 January 2020) the UK is no longer an EU Member State. However, in accordance with the Withdrawal Agreement, the UK has entered an...
Read More >
Produced in partnership with Paul Jordan, Lucie Fortune and Catriona MacLeod of Bristows LLP 23rd Nov
Practice notes
As of exit day (31 January 2020) the UK is no longer an EU Member State. However, in accordance with the Withdrawal Agreement, the UK has entered an...
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Produced in partnership with Aimee Brookes of Bristows 23rd Nov
Practice notes
As of exit day (31 January 2020) the UK is no longer an EU Member State. However, in accordance with the Withdrawal Agreement, the UK has entered an...
Read More >
Produced in partnership with Sarah Hadland of S.H. & Associates 23rd Nov
Q&As
Interest-based advertising, or behavioural advertising (now known as personalised advertising) enables advertisers to reach users based on their...
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Produced in partnership with Jude King of Facebook 23rd Nov
Q&As
The UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (CAP Code) is written by the Committee of Advertising Practice and...
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Produced in partnership with Jude King of Facebook 23rd Nov
Q&As
Supply side platformsSupply side platforms (SSPs) are pieces of software used to sell automated advertising. SSP is most often used by online...
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Produced in partnership with Jude King of Facebook 23rd Nov
Q&As
Yes, wherever there is a payment or any other reciprocal arrangement between a blogger and a brand, that commercial relationship must be made clear....
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Produced in partnership with Jude King of Facebook 23rd Nov
Q&As
What is a cookie?A cookie is a text file containing a unique piece of alphanumeric text. The publisher (in the case of onsite/first party advertising)...
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Produced in partnership with Jude King of Facebook 23rd Nov
Q&As
Cookie syncingCookies are small text files that collect certain pieces of information about online users. Each time a user visits a new website,...
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Produced in partnership with Jude King of Facebook 23rd Nov
Q&As
Adtech is short for advertising technology, which encompasses software and tools that allow agencies and brands to target, deliver and analyse digital...
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Produced in partnership with Jude King of Facebook 23rd Nov
Q&As
Search engine optimisationSearch engine optimisation (SEO) is a marketing discipline that focuses on increasing visibility in organic (non-paid)...
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Produced in partnership with Jude King of Facebook 23rd Nov

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