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Practice notes
Incoterms® 2020 Rules—CIP Carriage and insurance paid toThis Practice Note comprises the guidance note to the CIP Carriage and insurance paid to...
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19th May
Practice notes
The British Franchise Association (BFA)This Practice Note examines the role and remit of the British Franchise Association (the BFA) in the franchise...
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Produced in partnership with Tim Rickard of Fieldfisher and David Bond of Fieldfisher 19th May
Q&As
In a business-to-business contract where a contractual long-stop date has passed but the parties wish to continue with the contract, should they...
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19th May
Precedents
[ON HEADED NOTEPAPER OF PARTY A][Insert address of Party B][[Insert address of Guarantor]][Insert date]Dear [name of Party B][ and [name of...
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19th May
Practice notes
Key differences in the law of contract between Scots and English lawScots contract law has in many ways become similar to its English counterpart...
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Produced in partnership with Morton Fraser 19th May
Practice notes
The EU Consumer Rights DirectiveThis Practice Note provides an overview of Directive 2011/83/EU (OJ L 304/64), the EU Consumer Rights Directive (EU...
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19th May
Practice notes
Incoterms® 2020 Rules—CPT Carriage paid toThis Practice Note comprises the guidance note to the CPT Carriage paid to Incoterm in the Incoterms® 2020...
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19th May
Practice notes
AffirmationAffirmation is an indication of the intention to continue with a contract. Affirmation may arise in the case of:•a repudiatory breach of...
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19th May
Precedents
1 Counterparts—agreement 1.1 This agreement may be signed in any number of separate counterparts, each of which when...
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19th May
Practice notes
Agent and principal relationships with third partiesThis Practice Note deals with the relationships arising between principals, agents and third...
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19th May
Practice notes
BailmentThis Practice Note provides an introduction to bailment, which is a large and complex topic.This Practice Note provides a working definition...
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Produced in partnership with Quentin Tannock of 4 Pump Court 19th May
Precedents
Option 1—contract signed on behalf of a company, where the authorised signatory is an individual Signed by [insert name of...
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19th May
Practice notes
Requirements of the company sealThis Practice Note provides practical guidance regarding the requirements of the company seal. Where a company has a...
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19th May
Practice notes
Private right of redress for consumersThis Practice Note summarises a consumer’s private right of redress for misleading and aggressive commercial...
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19th May
Practice notes
Incoterms® 2020 Rules—DPU Delivered at Place UnloadedThis Practice Note comprises the guidance note to the DPU Delivered at Place Unloaded Incoterm in...
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19th May
Practice notes
SubcontractingThis Practice Note examines the following legal and practical matters in relation to entering into a subcontract or when granting...
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19th May

Most recent Sales and marketing content

Q&As
What is the territorial scope of Directive 2002/58/EC (the EU ePrivacy Directive) and the Privacy and Electronic Communications (EC Directive)...
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16th Sep
Practice notes
Direct marketingThis Practice Note analyses the legal and commercial issues arising out of direct marketing activities. It covers the following:•What...
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16th Sep
Q&As
What do I need to know about using social media for advertising?I use social media to advertise—what are the rules?Social media has an incredible...
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8th Sep
Q&As
How do I combat ambush marketing?Main conceptThe aim of the ambush marketer is to benefit from the prestige and goodwill associated with major events...
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8th Sep
Precedents
Influencer agreementThis Agreement is made on [date] (the Effective Date)Parties1[Insert name of company], a company incorporated in [England and...
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Produced in partnership with Paul Jordan and Rob Powell of Bristows LLP 8th Sep
Q&As
What are the requirements for presentation of tax inclusive and exclusive pricing at quotation and/or purchase stage for hotels and flights in an app...
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27th Aug
Practice notes
Price claims and price promisesThis Practice Note summarises the key issues to consider when indicating prices and making price promises and other...
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19th Aug
Precedents
Consent to process personal data—sample wording1Consent to terms and conditions—not data processing consent[Insert Terms and conditions you are...
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16th Aug
Q&As
What is the effect of the GDPR on direct marketing? Once the GDPR is applicable, can an organisation send direct marketing to customers, where they...
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Produced in partnership with Daradjeet Jagpal of Information Law Solutions 15th Aug
Q&As
Do I have to refresh marketing email consent obtained by a pre-ticked box on our website?This Q&A considers the question of whether a commercial...
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13th Aug
Q&As
When marketing to sole traders, partnerships or small limited companies via text/e-mail do the recipients need to provide consent?We have limited our...
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11th Aug
Q&As
Can I ask a customer who has opted out of marketing to opt back in?IntroductionOrganisations have databases of customers and contacts, many of whom...
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11th Aug
Precedents
Web advertising agreementThis Agreement is made on [insert date]Parties1[insert name of supplier] [of OR a company incorporated in [England and Wales]...
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10th Aug
Precedents
Prize promotion terms and conditions—short form1How to participate1.1In order to enter this promotion, go to [[insert URL] and enter the information...
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Produced in partnership with Sacha Wilson of Harbottle & Lewis and Paul Jordan of Bristows 10th Aug
Precedents
Prize promotion terms and conditions—long form1The promotion[Insert simple details of the nature of the prize promotion].2How to enter2.1You can enter...
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10th Aug
Q&As
What are the rules on verification and substantiation in comparative adverts such as one that claims that a product is the ‘UK’s most awarded’ and...
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9th Aug
Q&As
Comparative advertising—how do I criticise a competitor and stay within the law?What is comparative advertising?Comparative advertising is advertising...
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1st Aug
Q&As
What are the laws relating to prize promotions in Scotland?The law relating to prize promotions is substantially the same in Scotland as it is in...
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1st Aug
Q&As
We have run a prize promotion. What happens if we cannot contact the winner(s)?This is a surprisingly common problem for promoters. When people fill...
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Produced in partnership with Helen Hart of Institute of Promotional Marketing 31st Jul

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