Weekly roundup of HMRC import, export and customs guidance—9 December 2024
Details of updates to HMRC import, export and customs guidance for the period from 3 to 9 December 2024.
This subtopic deals with the law and regulation governing sales and marketing activities generally, including direct marketing, prize and sales promotions, price claims and product placement.
The Practice Note: Direct marketing analyses legal and commercial issues arising out of direct marketing activities. It covers the relevant provisions of Assimilated Regulation (EU) 2016/679, the UK General Data Protection Regulation (UK GDPR) and the Privacy and Electronic Communications (EC Directive) Regulations 2003, SI 2003/2426 (PECR 2003) as they apply to direct marketing (including the soft opt in) such as live and automated telephone calls, unsolicited email marketing, text message marketing and the use of marketing lists. As well as the UK GDPR and PECR 2003, it considers other rules relevant to direct marketing including the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), the Direct Marketing Association (DMA) Code and the International Chamber of Commerce’s Advertising and Marketing Communications Code (ICC Code).
For sample data protection consent wording, see Precedent: Consent to process personal data—sample wording.
See also Practice Notes:
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