Key points
What are you negotiating about and what is on the table? | [Make sure you have a very clear understanding of the subject matter of the negotiation. Are any items specifically excluded from the negotiation? Should they be?] |
What are your objectives? | [Think about what you want to achieve from this negotiation] |
What are your priorities? | [Think about what you must achieve, what you would like to achieve and what is a nice to have] |
With whom will you be negotiating? | [Think about what you know about them and what you need to know] |
Where will you start? | [What is your opening position and what is theirs likely to be?] |
Balance of power
Size | [Is the size of either party relevant, eg can you trade volume purchases for better pricing?] |
Current market | [Do current market conditions affect you? If yes, could those conditions change soon?] |
Knowledge | [What do you know about |
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