Marketing an initial public offer on the Main Market
Published by a LexisNexis Corporate expert
Practice notesMarketing an initial public offer on the Main Market
Published by a LexisNexis Corporate expert
Practice notesThis Practice Note looks at the main methods and materials used to market an initial public offer (IPO) of Securities on the Official List of the Financial Conduct Authority (FCA) and the Main Market for listed securities of the London Stock Exchange (LSE) in the UK. It considers the legal issues that need to be addressed in the marketing of an IPO and, among others, it covers the pre-marketing process, research reports and roadshows or one to one presentations. For details of marketing an IPO to qualified institutional buyers (QIBs) in the US see Practice Note: Marketing a initial public offer to QIBs in the United States of America—key considerations.
Introduction
In order to successfully market an IPO on the Main Market of the LSE to potential investors a variety of techniques may be employed by a company, its sponsor/lead manager and its brokers.
Marketing is primarily likely to involve the publication of research reports (by both connected and unconnected analysts), roadshows and one to one presentations, as well as more informal pre-marketing,
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