Q&As

Do you have a template publicity agreement/clause?

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Published by a LexisNexis Commercial expert
Published on: 19 February 2018
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This Q&A refers to an agreement/clause dealing with announcements and press releases or an agreement/clause dealing with promotional services.

Promotion services agreement

A promotion services agreement sets out the product business or services promotion arrangements between a company and its client. The promotion can be through any medium including the internet by the provision of web promotion and Advertising services. Such a promotion services contract comes in various forms. The parties may either have a short form agreement or a detailed written promotion relationship agreement. In any form, a properly prepared contract for the promotion of a business, service or product will detail the parties' rights, obligations and undertakings in connection with the required promotion services. The agreement will also set out provisions relating to the liability of the parties.

For an example of a Precedent promotion agreement, see: Promotions Agreement:

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Jurisdiction(s):
United Kingdom
Key definition:
Advertising definition
What does Advertising mean?

Advertising is defined very broadly to encompass any form of representation that is made in connection with business in order to promote the supply or transfer of a product.

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