Do you have a template publicity agreement/clause?

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Published on LexisPSL on 19/02/2018

The following Commercial Q&A provides comprehensive and up to date legal information covering:

  • Do you have a template publicity agreement/clause?
  • Promotion services agreement
  • Web advertising agreement
  • Announcements
  • Endorsement agreement
  • Licence to use publicity materials
  • Infringement

This Q&A refers to an agreement/clause dealing with announcements and press releases or an agreement/clause dealing with promotional services.

Promotion services agreement

A promotion services agreement sets out the product business or services promotion arrangements between a company and its client. The promotion can be through any medium including the internet by the provision of web promotion and advertising services. Such a promotion services contract comes in various forms. The parties may either have a short form agreement or a detailed written promotion relationship agreement. In any form, a properly prepared contract for the promotion of a business, service or product will detail the parties' rights, obligations and undertakings in connection with the required promotion services. The agreement will also set out provisions relating to the liability of the parties.

For an example of a Precedent promotion agreement, see: Promotions Agreement: Tolley's Commercial Contracts, Transactions and Precedents [7.5]. You may also f

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