Commission issues new consumer guarantee regulation to enhance transparency and durability standards
The European Commission has adopted an implementing regulation to improve consumer awareness throughout the EU regarding their legal guarantee rights and the durability guarantees offered by businesses. Under this mandatory regulation, all retail outlets—both online and offline—must display a clear EU notice outlining consumers' entitlement to a legal guarantee of at least two years. In addition, a new voluntary product label is introduced for producers who provide an extended commercial durability guarantee covering the entire product at no extra cost to the consumer. These measures, effective from 27 September 2026, are intended to empower consumers and promote competition among companies committed to higher product durability.