Commission launches Digital Fairness Act consultation on online consumer protection
The European Commission has launched a consultation for its proposed Digital Fairness Act. Grounded in the existing EU digital rule book, the initiative targets several problematic practices, including unfair commercial practices associated with dark patterns, misleading influencer marketing, addictive design of digital products, and unfair personalisation practices. The Act aims to ensure a level playing field for online traders, enhance enforcement mechanisms, and potentially simplify regulatory frameworks. This call for evidence is open to stakeholder feedback from 17 July 2025 until 9 October 2025 (midnight Brussels time).