CMA publishes summary guidance on price transparency under DMCCA 2024
The Competition and Markets Authority (CMA) has published summary guidance to its Price Transparency Guidance, aimed at helping traders comply with the price transparency provisions of the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024). The summary guidance reinforces that prices presented to consumers must be clear, complete and accurate from the outset. It emphasises that traders are required to provide the total price upfront in any invitation to purchase, including all unavoidable or mandatory charges such as fees, taxes and delivery costs, and warns that failure to comply may result in fines of up to 10% of turnover or £300,000.