Commission launches work on code of practice on transparency of AI-generated content
The European Commission has launched work on a code of practice for the marking and labelling of AI-generated content, initiating a seven-month, stakeholder-driven process led by independent experts appointed by the European AI Office. The code will serve as a voluntary instrument to help providers of generative AI systems comply with transparency obligations under the EU AI Act. It will support the marking of AI-generated content, including synthetic audio, images, video and text, in machine-readable formats to enable detection. The code will provide guidance to deployers using deepfakes or AI-generated content to ensure that AI involvement is clearly disclosed when communicating with the public on matters of public interest. These transparency obligations will become applicable in August 2026, complementing existing rules for high-risk AI systems and general-purpose AI models.