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Practice notes
This Practice Note provides an introduction to the tort of malicious falsehood. Unlike a claim for defamation, there is no requirement in a claim for...
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Produced in partnership with 5RB 19th May
Practice notes
Co-operative and community benefit societiesWhat is a co-operative or community benefit society?A co-operative society or community benefit society...
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19th May
Practice notes
Information society services and e-commerceIP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation...
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19th May
Practice notes
Rome II—application and interpretationThis Practice Note is for use when determining applicable law in respect of events giving rise to damage, where...
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19th May
Practice notes
Brexit—exiting the EU under Article 50 [Archived]ARCHIVED: This Practice Note has been archived and is not maintained.This Practice Note contains...
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Produced in partnership with Adam Cygan of University of Leicester 19th May
Q&As
Can the board of a co-operative and community benefit society (a registered society) delegate powers to any third party, and can the registered...
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19th May
Practice notes
CE-File—introduction to electronic filing in the Rolls Building and other courtsThis Practice Note provides guidance on the interpretation and...
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19th May
Practice notes
Claiming damages—tort and contract claims comparedThis Practice Note serves as a quick reference guide for practitioners comparing the law of damages...
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19th May
Practice notes
Rome Convention—introduction and interpretation [Archived]ARCHIVED: This Practice Note has been archived and is not maintained.The UK is no longer...
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19th May
Practice notes
This Practice Note describes and explains the Uniform Domain Name Dispute Resolution Policy (UDRP) process and covers:•Application of the UDRP•Purpose...
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Produced in partnership with Emily Taylor of Oxford Information Labs 19th May
Practice notes
The internet and, in particular, social media is a high risk area for defamation litigation. Content posted on blogs, internet forums, online...
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Produced in partnership with 5RB 19th May
Practice notes
For the purposes of copyright law the term 'film' means a recording, on any medium, from which a moving image may by any means be produced. A...
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Produced in partnership with Greg Ruback of Bristows and Jake Palmer of Bristows 19th May
Practice notes
Requirements of the company sealThis Practice Note provides practical guidance regarding the requirements of the company seal. Where a company has a...
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19th May
Practice notes
Although its popularity has declined in recent years in favour of permissive licences such as MIT, a significant amount of software remains licensed...
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19th May
Practice notes
IP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation period entered into following the UK’s...
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Produced in partnership with Andrew Sharpe of Orange Business Services 19th May
Practice notes
This Practice Note examines the law and regulation that applies to operating prize promotions, including prize competitions and free prize draws. It...
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19th May

Most recent Advertising, marketing and sponsorship content

Q&As
Comparative advertising—how do I criticise a competitor and stay within the law?What is comparative advertising?Comparative advertising is advertising...
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1st Aug
Q&As
What are the laws relating to prize promotions in Scotland?The law relating to prize promotions is substantially the same in Scotland as it is in...
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1st Aug
Q&As
What is programmatic advertising?Programmatic advertising is the automated process of buying and selling ad inventory through an exchange, connecting...
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Produced in partnership with Jude King of Facebook 1st Aug
Q&As
What is the difference between search engine optimisation and pay-per-click?Search engine optimisationSearch engine optimisation (SEO) is a marketing...
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Produced in partnership with Jude King of Facebook 31st Jul
Practice notes
Planning a print advertising campaign—issues to considerBackgroundThis Practice Note sets out the main legal and regulatory issues to consider when...
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31st Jul
Q&As
What sponsorship materials do you have?We refer you to the following which you may find useful for your purposes:•Sponsorship—overview contains useful...
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31st Jul
Q&As
We have run a prize promotion. What happens if we cannot contact the winner(s)?This is a surprisingly common problem for promoters. When people fill...
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Produced in partnership with Helen Hart of Institute of Promotional Marketing 31st Jul
Q&As
Who is ‘independent’ when it comes to judging a prize promotion?Rules 8.24 and 8.26 of the UK Code of Non-broadcast Advertising and Direct &...
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Produced in partnership with Helen Hart of Institute of Promotional Marketing 31st Jul
Q&As
What is ‘above the line’ (ATL) and ‘below the line’ (BTL) advertising?Advertising and marketing activities can be divided into three categories—above...
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Produced in partnership with Shobana Iyer of Swan Chambers 31st Jul
Q&As
What data is available about complaints made to the ASA?The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) (which...
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Produced in partnership with Shobana Iyer of Swan Chambers 31st Jul
Q&As
What is cookie syncing, integrated tag management and segmentation in advertising?Cookie syncingCookies are small text files that collect certain...
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Produced in partnership with Jude King of Facebook 31st Jul
Q&As
What is the role of the UK Government in advertisement regulation and how do other statutory regulators fit in?Advertising and marketing activities in...
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Produced in partnership with Shobana Iyer of Swan Chambers 31st Jul
Practice notes
Ambush marketingThis Practice Note considers, from an English law perspective, the legal issues relating to ‘ambush marketing’. The term ‘ambush...
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Produced in partnership with Gowling WLG 31st Jul
Q&As
Can a hotel have a humidor in its lobby or does this contravene tobacco advertising regulations?The Tobacco Advertising and Promotion Act 2002 (TAPA...
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31st Jul
Q&As
Does a requirement to reach a certain fundraising or donation target to be entered into a prize draw operated by a charity amount to a payment to...
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31st Jul
Q&As
What does an organisation need to do to update their marketing consent and opt-out notices to comply with the GDPR?This Q&A naturally assumes the...
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Produced in partnership with Shobana Iyer of Swan Chambers 31st Jul
Q&As
When can the word ‘free’ be used in advertising?If marketers want to advertise products as ‘free’ they must adhere to the rules set out in the UK Code...
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Produced in partnership with Helen Hart of Institute of Promotional Marketing 31st Jul
Q&As
What are the rules on claiming that something is the ‘best’ in advertising?The UK Code of Non-broadcast Advertising and Direct and Promotional...
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31st Jul
Q&As
Does the operator of a UK-based website need to obtain consent under PECR 2003 to place cookies on the device of a user who is outside the...
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31st Jul
Q&As
What steps can advertisers take to ensure that advertising is targeted appropriately, eg to ensure that advertisements for alcohol do not end up...
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Produced in partnership with Paul Jordan and Tim Heaps of Bristows 31st Jul

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