Sponsorship

Sponsorship guidance:

This practice note considers, from an English law perspective, the legal issues relating to 'ambush marketing'. The term 'ambush marketing is used to describe promotional...

Practice Note

Character merchandising is the practice of licensing the name or likeness of a (usually fictitious) character for use in the marketing of goods or services. In theory,...

Practice Note

This Practice Note sets out the areas of law relevant to the related issues of image rights, false endorsement and merchandising. Currently, there is no single law of...

Practice Note

Introduction This Practice Note provides an overview of the key elements of a sponsorship deal including establishing a sponsorship hierarchy for multiple sponsors,...

Practice Note