Advertising, marketing and sponsorship

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Advertising, marketing and sponsorship guidance:

This Practice Note introduces and considers the general principles that apply to the advertising and promotion of medicinal products as well as the accompanying rules on...

Practice Note

This Practice Note focuses on gambling-specific rules for advertising: • Key provisions • Gambling Act 2005 • CAP and BCAP Codes • Children • Free bets and bonuses •...

Practice Note

This Practice Note introduces the laws and regulations governing advertising in general and covers: • Regulatory regime overview • Non-broadcast advertising • Broadcast...

Practice Note

This Practice Note summarises key issues that arise when advertising to children. It covers: • Legislation • CAP and BCAP Codes • Food and drink • Gambling • Sales...

Practice Note

This practice note considers, from an English law perspective, the legal issues relating to 'ambush marketing'. The term 'ambush marketing is used to describe promotional...

Practice Note

Law and guidance on BPR 2008 This Practice Note summarises the law, guidance and practice relating to the Business Protection from Misleading Marketing Regulations 2008...

Practice Note

Character merchandising is the practice of licensing the name or likeness of a (usually fictitious) character for use in the marketing of goods or services. In theory,...

Practice Note

Many businesses wish to promote their goods or services by reference to those of a competitor to gain a commercial advantage. For example, a business may seek to...

Practice Note

Unlike many other countries, the UK has no unfair competition law. Brand owners seeking to prevent competitors from marketing 'copycat' products or using misleading...

Practice Note

This Practice Note examines the law on the use of cookies and similar technologies: • Types of cookies and similar technologies • PECR 2003 and cookies • Responsibility...

Practice Note

This Practice Note analyses the legal and commercial issues arising out of direct marketing activities. It covers the following: • What is direct marketing? • Regulatory...

Practice Note

Environmental claims This Practice Note summarises the principal controls surrounding the use of environmental claims in advertising and covers the following key areas:...

Practice Note

This Practice Note considers the law and practice in relation to food advertising to consumers, including: • Legislative framework • General considerations regarding food...

Practice Note

Click here to download the latest Advertising & Marketing 2019 report 2019, published by Getting the Deal Through. Jurisdictions covered The following jurisdictions are...

Practice Note

Click here to download the latest Gaming 2019 report 2019, published by Getting the Deal Through. Jurisdictions covered The following jurisdictions are covered in this...

Practice Note

The rules applicable to advertising in the UK are found in both legislation and in self-regulatory industry codes of practice. A key principle is that advertising must be...

Practice Note