Online advertising and adtech

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Practice notes
Although its popularity has declined in recent years in favour of permissive licences such as MIT, a significant amount of software remains licensed...
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9th Nov
Precedents
Option 1—deed executed by a company under its common seal (model articles, where the authorised signatory is an...
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9th Nov
Practice notes
This Practice Note has been produced in partnership with Guy Pendell, Liz Williams and Kushal Gandhi of CMS.STOP PRESS: This Practice Note is under...
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9th Nov
Practice notes
An intellectual property (IP) owner may choose to license its IP to a third party. This can be an effective route to generating revenue while...
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Produced in partnership with Jessica Stretch 12th Jan
Practice notes
This Practice Note considers the following issues in relation to the development and use of autonomous and connected vehicles (also referred to as...
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Produced in partnership with Lucy McCormick of Henderson Chambers 12th Jan
Practice notes
This Practice Note describes and explains the Uniform Domain Name Dispute Resolution Policy (UDRP) process and covers:•Application of the UDRP•Purpose...
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Produced in partnership with Emily Taylor of Oxford Information Labs 12th Jan
Practice notes
DefencesThere are a number of substantive defences to a defamation claim, the majority of which are now, since the Defamation Act 2013 (DA 2013),...
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Produced in partnership with 5RB 12th Jan
Practice notes
This Practice Note sets out guidance upon the meaning, use and importance of commonly used terms in exclusion and limitation of liability clauses in...
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Produced in partnership with Tim Wright of Fladgate 12th Jan
Practice notes
Brexit: As of exit day (11pm on 31 January 2020) the UK is no longer an EU Member State. However, in accordance with the Withdrawal Agreement, the UK...
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9th Nov
Precedents
1DefinitionsModern Slavery Policy•means the Customer's anti-slavery and human trafficking policy as set out in Schedule [insert] as updated by the...
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9th Nov
Practice notes
A director who is in any way, directly or indirectly, interested in:•a proposed transaction or arrangement with the company of which they are a...
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9th Nov
Practice notes
Sport has become a big business. It is now widely recognised not only as a pastime or recreation but as an industry in its own right. However, as a...
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Produced in partnership with Craig Giles of Bird & Bird 12th Jan
Practice notes
This Practice Note summarises the law, guidance and practice relating to the variation of contracts and deeds. It explains how a contract or deed can...
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9th Nov
Practice notes
This Practice Note provides an introduction to the tort of malicious falsehood. Unlike a claim for defamation, there is no requirement in a claim for...
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Produced in partnership with 5RB 12th Jan
Practice notes
This Practice Note considers the meaning and use of conditions precedent in commercial arrangements. It also considers typical conditions precedent...
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9th Nov
Practice notes
ContractWhere a contract is made by two or more parties it may contain a promise or obligation made by two or more of those parties. Any such promise...
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9th Nov

Most recent Online advertising and adtech content

Precedents
Search engine optimisation agreementIP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation period...
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12th May
Practice notes
This Practice Note provides an overview of the adtech ecosystem and the programmatic buying and selling of online display advertising. It considers...
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6th May
Practice notes
This Practice Note examines the law on the use of cookies and similar technologies in the UK, and covers the following:•Types of cookies and similar...
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6th May
Practice notes
IP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation period entered into following the UK’s...
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Produced in partnership with Penningtons Manches Cooper 6th May
Practice notes
This Practice Note analyses the following commercial and legal issues relating to online behavioural advertising (OBA), targeted advertising,...
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16th Apr
Practice notes
Jurisdictions coveredThe following jurisdictions are covered in this report:Australia; Brazil; Germany; Japan; Malta; Mexico; Nigeria; Norway; Poland;...
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9th Apr
Practice notes
Gambling and sport have a long association; indeed people have been betting on sporting events for as long as there have been sporting events to bet...
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Produced in partnership with William Deller of Bird & Bird LLP 9th Apr
Practice notes
IP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation period entered into following the UK’s...
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9th Apr
Precedents
This Agreement is made on [date] (the Effective Date)Parties1[Insert name of company], a company incorporated in [England and Wales] under number...
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Produced in partnership with Paul Jordan and Rob Powell of Bristows LLP 8th Apr
Practice notes
This Practice Note provides a glossary of terms frequently used in the context of adtech and programmatic advertising.A | B | C | D | E | F | G | H |...
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12th Mar
Precedents
This Agreement is made on [insert date]Parties1[insert name of supplier] [of OR a company incorporated in [England and Wales] under number [insert...
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25th Feb
Q&As
This Q&A considers the question of whether a commercial organisation needs to refresh marketing email consent obtained by a pre-ticked box on its...
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15th Feb
Q&As
This response is limited to UK law as regulated by the Information Commissioner’s Office. For the purposes of this response we assume that no special...
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Produced in partnership with Daradjeet Jagpal of Information Law Solutions 15th Feb
Q&As
We have limited our research and comments to cover the Data Protection Act 1998 (DPA 1998). We have not commented on the Privacy and Electronic...
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15th Feb
Q&As
What is keyword advertising?Keyword advertising is a service offered by search engines whereby an advertiser can pay for a link to its website to...
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13th Feb
Q&As
What is dynamic pricing?Dynamic pricing is a pricing strategy in which businesses set flexible prices for products or services based on current market...
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13th Feb
Q&As
The UK Code of Non-broadcast Advertising and Direct and Promotional Marketing (CAP Code) is written by the Committee of Advertising Practice and...
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Produced in partnership with Jude King of Facebook 13th Feb
Q&As
Independent reviewAdvertisers, complainants or broadcasters who have been party to a final ruling of the Advertising Standards Authority (ASA) Council...
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Produced in partnership with Shobana Iyer of Swan Chambers 13th Feb
Q&As
Interest-based advertising, or behavioural advertising (now known as personalised advertising) enables advertisers to reach users based on their...
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Produced in partnership with Jude King of Facebook 13th Feb
Q&As
Advertising and marketing activities in the UK are regulated by several organisations and many legal controls, through a combination of legislation...
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Produced in partnership with Shobana Iyer of Swan Chambers 13th Feb

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