This subtopic deals with digital, online and social media advertising.
Digital, online and social media advertising (collectively referred to as ‘digital advertising’ in this overview) encompasses a diverse and constantly-growing array of different channels for delivering advertising and marketing materials, including:
website advertising (banners and tile ads)
search engine optimisation (SEO) and paid search (sponsored listings)
social media advertising
email advertising
mobile advertising
in-game advertising
immersive advertising
affiliate marketing
content and native advertising, and
digital out-of-home (DOOH) advertising
Each channel has unique advantages and disadvantages in terms of managing legal risks. Digital technology can often work in favour of legal compliance by allowing greater control of advertising activity than traditional media. On the other hand, it is a fast-paced area with technological developments often pushing the boundaries of legislation.
Digital advertising in the UK is regulated by a combination of legislation and self-regulatory codes.
The UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) governs all forms of non-broadcast advertising, including all online marketing communications (regardless of whether they are...
To view the latest version of this document and thousands of others like it, sign-in with LexisNexis or register for a free trial.
**Trials are provided to all LexisNexis content, excluding Practice Compliance, Practice Management and Risk and Compliance, subscription packages are tailored to your specific needs. To discuss trialling these LexisNexis services please email customer service via our online form. Free trials are only available to individuals based in the UK, Ireland and selected UK overseas territories and Caribbean countries. We may terminate this trial at any time or decide not to give a trial, for any reason. Trial includes one question to LexisAsk during the length of the trial.
The Cabinet Office, together with the AI Security Institute, National Cyber Security Centre (NCSC) and Department for Digital, Culture, Media and...
Welcome to this week’s edition of the TMT weekly highlights: a hand-picked summary of news analysis, updates and new content from across the...
Law360, London: Meta, X and TikTok urged the High Court on 5 October 2026 to strike down 'extremely onerous' demands from the communications watchdog...
Ofcom has opened an investigation into whether Meta Platforms Inc failed to carry out suitable and sufficient illegal content and children’s risk...
Late payment penalties—inheritance taxWhile interest often accrues on overdue tax, the late payment of certain taxes may also attract a penalty. For information on the interest accruing on overdue tax, see Practice Notes: IHT—payment deadlines on death—Interest on IHT and Interest on late paid
Contributory negligence in personal injury claimsContributory negligence is a partial defence which can lead to a discount in damages.Other defences may also be relevant. See Practice Notes: Did the claimant consent to the risk of injury? and Was the claimant involved in an illegal activity?If a
Can shares in a limited company that have not been paid-up at all be cancelled?A limited company having a share capital may not alter that share capital, except in the ways listed in section 617 of the Companies Act 2006 (CA 2006). Shares in a company cannot simply be cancelled without following an
Glossary—Latin legal termsDespite attempts in recent years to simplify the language used in legal cases, there are still a number of Latin phrases commonly used in personal injury claims. The following Latin phrases are listed in alphabetical order:Latin termDefinitionMeaningActa iure imperiiLegal
0330 161 1234