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Practice notes
Sport has become a big business. It is now widely recognised not only as a pastime or recreation but as an industry in its own right. However, as a...
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Produced in partnership with Craig Giles of Bird & Bird 12th Jan
Practice notes
A director who is in any way, directly or indirectly, interested in:•a proposed transaction or arrangement with the company of which they are a...
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9th Nov
Precedents
1DefinitionsModern Slavery Policy•means the Customer's anti-slavery and human trafficking policy as set out in Schedule [insert] as updated by the...
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9th Nov
Practice notes
Brexit: As of exit day (11pm on 31 January 2020) the UK is no longer an EU Member State. However, in accordance with the Withdrawal Agreement, the UK...
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9th Nov
Practice notes
This Practice Note sets out guidance upon the meaning, use and importance of commonly used terms in exclusion and limitation of liability clauses in...
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Produced in partnership with Tim Wright of Fladgate 12th Jan
Practice notes
DefencesThere are a number of substantive defences to a defamation claim, the majority of which are now, since the Defamation Act 2013 (DA 2013),...
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Produced in partnership with 5RB 12th Jan
Practice notes
This Practice Note describes and explains the Uniform Domain Name Dispute Resolution Policy (UDRP) process and covers:•Application of the UDRP•Purpose...
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Produced in partnership with Emily Taylor of Oxford Information Labs 12th Jan
Practice notes
This Practice Note considers the following issues in relation to the development and use of autonomous and connected vehicles (also referred to as...
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Produced in partnership with Lucy McCormick of Henderson Chambers 12th Jan
Practice notes
An intellectual property (IP) owner may choose to license its IP to a third party. This can be an effective route to generating revenue while...
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Produced in partnership with Jessica Stretch 12th Jan
Practice notes
This Practice Note has been produced in partnership with Guy Pendell, Liz Williams and Kushal Gandhi of CMS.STOP PRESS: This Practice Note is under...
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9th Nov
Precedents
Option 1—deed executed by a company under its common seal (model articles, where the authorised signatory is an...
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9th Nov
Practice notes
Although its popularity has declined in recent years in favour of permissive licences such as MIT, a significant amount of software remains licensed...
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9th Nov
Practice notes
This Practice Note should be read in conjunction with Practice Notes: Privacy law—misuse of private information and Privacy law—remedies.Coronavirus...
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Produced in partnership with Ben Gallop and Lily Walker-Parr of 5RB and Daniel Bishop 12th Jan
Practice notes
This Practice Note covers the considerations to be taken into account before drafting a Uniform Domain Name Dispute Resolution Policy (UDRP) complaint...
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Produced in partnership with Emily Taylor of Oxford Information Labs 12th Jan
Practice notes
Brexit: As of exit day (11pm on 31 January 2020) the UK is no longer an EU Member State. However, in accordance with the Withdrawal Agreement, the UK...
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9th Nov
Precedents
Month means a calendar month; Close This is a suggested definition for the term 'month', which...
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9th Nov

Most recent Sales and marketing content

Practice notes
IP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation period entered into following the UK’s...
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Produced in partnership with Paul Jordan and Jacky Morris of Bristows LLP 13th Jan
Practice notes
This Practice Note summarises the principal points to consider when operating sales promotions in the UK, in particular, savings and savings claims....
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13th Jan
Practice notes
This Practice Note summarises the key issues to consider when indicating prices and making price promises and other price claims in the UK, including...
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13th Jan
Practice notes
This Practice Note examines the law and regulation that applies to operating prize promotions, including prize competitions and free prize draws. It...
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13th Jan
Q&As
Rules 8.24 and 8.26 of the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code) set out requirements for independent...
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Produced in partnership with Helen Hart of Institute of Promotional Marketing 8th Jan
Q&As
Independent reviewAdvertisers, complainants or broadcasters who have been party to a final ruling of the Advertising Standards Authority (ASA) Council...
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Produced in partnership with Shobana Iyer of Swan Chambers 8th Jan
Q&As
Advertising and marketing activities can be divided into three categories—above the line (ATL), below the line (BTL) and through the line (TTL)...
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Produced in partnership with Shobana Iyer of Swan Chambers 8th Jan
Q&As
If marketers want to advertise products as ‘free’ they must adhere to the rules set out in the UK Code of Non-broadcast Advertising and Direct &...
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Produced in partnership with Helen Hart of Institute of Promotional Marketing 8th Jan
Q&As
Care must be taken when using the word ‘new’ in advertising. It may mean, for example, that a product is:•completely new and has never been marketed...
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Produced in partnership with Helen Hart of Institute of Promotional Marketing 8th Jan
Q&As
This is a surprisingly common problem for promoters. When people fill out online competition forms, they do not necessarily provide accurate contact...
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Produced in partnership with Helen Hart of Institute of Promotional Marketing 8th Jan
Q&As
Promoters, for many reasons, often want to extend the duration of a promotion, whether it is a prize or a price promotion. The promotion may be very...
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Produced in partnership with Helen Hart of Institute of Promotional Marketing 8th Jan
Precedents
This Agreement is made on [date] (the Effective Date)Parties1[Insert name of company], a company incorporated in [England and Wales] under number...
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Produced in partnership with Paul Jordan and Rob Powell of Bristows LLP 8th Jan
Precedents
IP COMPLETION DAY: 11pm (GMT) on 31 December 2020 marks the end of the Brexit transition/implementation period entered into following the UK’s...
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Produced in partnership with Sacha Wilson of Harbottle & Lewis and Paul Jordan of Bristows 8th Jan
Q&As
Advertising and marketing activities in the UK are regulated by several organisations and many legal controls, through a combination of legislation...
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Produced in partnership with Shobana Iyer of Swan Chambers 8th Jan
Q&As
The Advertising Standards Authority (ASA) and Committee of Advertising Practice (CAP) (which is administered by the ASA) have been administrating the...
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Produced in partnership with Shobana Iyer of Swan Chambers 8th Jan
Q&As
Until 2005, ‘no purchase necessary’ (sometimes referred to as NPN) routes were a common feature of the promotional marketing landscape across the UK....
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Produced in partnership with Helen Hart of Institute of Promotional Marketing 8th Jan
Q&As
This Q&A naturally assumes the organisation is the data controller and has customers (or proposed customers) who are the data subjects.Organisations,...
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Produced in partnership with Shobana Iyer of Swan Chambers 8th Jan
Q&As
There are two strands to consider—are the products ‘best’ and are they ‘British’?In addition to legislation that applies to all comparative...
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Produced in partnership with Helen Hart of Institute of Promotional Marketing 8th Jan
Q&As
You may find the following Price promotions—checklist useful as well as:•Practice Note: Price claims and price promises•Practice Note: Advertising law...
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Produced in partnership with Shobana Iyer of Swan Chambers 8th Jan
Q&As
When running a prize promotion there are various mechanics that can be used in selecting the winners. Promoters may choose to run a competition with...
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Produced in partnership with Helen Hart of Institute of Promotional Marketing 8th Jan

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