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CAP makes price claim rules more flexible

Copyright © 2025 LexisNexis
Published on: 20 February 2013
Published by a LexisNexis Commercial expert

Table of contents

  • Changes to the CAP and BCAP rules
  • What is the background to the changes?
  • What does this mean for price comparisons?
  • What impact will this have on VAT price claims?
  • When does this come into effect?
  • Further information

Article summary

Commercial analysis: Will changes to the Committee on Advertising Practice Code (CAP) and UK Code of Broadcast Advertising (BCAP Code) give advertisers greater flexibility?

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Jurisdiction(s):
United Kingdom

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