- Augmenting reality—exploring issues of product liability
- AR often overlays information on top of the world we live in and technological issues may arise as a result of AR changing or obscuring information such as road signs to distract the user. What issues does this raise in terms of product liability law?
- Can someone sue the manufacturer if injured as a result of using AR technology, and if so, what is the mechanism for this?
- There was a case reported in the US last year of a driver whose car was hit by another driver while they were using a Snapchat filter to record their speed, resulting in a claim against both the driver and Snapchat. What was the result of this dispute and have there been any other similar cases decided in the UK?
- What are your predictions for the future in terms of AR in the workplace?
- Any other trends or developments in this area?
IP & IT analysis: As part of our augmented reality (AR) series, Lola Skuse, personal injury solicitor, James Eley, technology and media solicitor, Laurence Vick, partner and David Thompson, also a partner, at Michelmores, consider potential product liability issues surrounding this developing technology.
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