ASA rulings—25 September 2024—Paid-for gambling-like ads

Article summary

The Advertising Standards Authority (ASA) has released 5 rulings as part of its work to investigate whether paid-for gambling-like ads are misleading. In the case of Dataverse Co. Limited, the ASA investigated whether three paid-for Tik Tok gambling-like ads were obviously identifiable as a marketing communication and whether the ads implied that the gaming apps were gambling products in which real-world money or tangible prizes could be won and withdrawn. The ASA upheld the complaint.