Taboola.com Ltd/Outbrain, Inc [Archived]

Copyright © 2025 LexisNexis
Published by a LexisNexis Competition expert
Practice notes

Taboola.com Ltd/Outbrain, Inc [Archived]

Copyright © 2025 LexisNexis

Published by a LexisNexis Competition expert

Practice notes
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CASE HUB

ARCHIVED–this archived case hub reflects the position at the date of the cancellation of the investigation on 14 September 2020 after the abandonment of the transaction; it is no longer maintained.

See further, timeline.

Case facts

OutlineUK merger investigation into the anticipated acquisition by Taboola.com Ltd of Outbrain, Inc. The parties overlap in the supply of, amongst other things, content recommendation to publishers, including major UK news sites.
Latest developmentsOn 23 September 2020, the CMA published a notice (dated 22 September 2020) formally cancelling its phase 2 investigation after the parties decided to abandon the proposed transaction.
Parties• Taboola.com Ltd (Taboola):Taboola is active in the provision of digital advertising services, including content recommendation through a platform placed on publishers’ webpages which displays ads for external content that users may be interested in reading under headings such as ‘Content You May Like’,’Recommended for You" or ‘Around the Web’. Its customers include advertisers (which include individual firms, media agencies and digital advertising service providers), publishers, digital media platforms and readers of publishers’ websites.• Outbrain,
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Jurisdiction(s):
United Kingdom
Key definition:
Abandon definition
What does Abandon mean?

Describes a situation where contractor stops carrying out the works for a prolonged and consecutive period of days (for example 20 business days) or for a longer non-consecutive period of days throughout the life of the project (for example 60 business days) and does so wilfully and without a reason. abandonment is usually classed as a contractor default which would allow the authority to terminate the project agreement and/or Project Co to terminate the construction contract.

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