Trackers

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Trackers

Trackers monitor key cases, legislation, consultations, reports, opinions and other events for certain subjects and areas of law. See Practice Notes:

  1. •

    Adtech and programmatic advertising—tracker

  2. •

    UK artificial intelligence—tracker

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Latest TMT News

CAP publishes rules implementing food and drink advertising restrictions

The Committees of Advertising Practice (CAP) has published the outcome of its consultation on rules and guidance to implement new legal restrictions on advertising food and drink products, following formal approval by the Advertising Standards Authority and Ofcom. From 5 January 2026, advertisements for 'identifiable' less healthy food and drink products will be banned from appearing on television and in on-demand programme services between 5:30am and 9:00pm, and in paid online media at any time. The final rules are accompanied by advertising guidance on their implementation titled 'Advertising of less healthy food and drink products.' Advertisers must ensure compliance with the new rules, which apply to all new advertisements and existing advertisements appearing on or after 5 January 2026. CAP has published a regulatory statement confirming how the new restrictions will be administered through the UK Advertising Codes, and encourages advertisers to use secondary advice resources and seek further guidance through its Copy Advice service.

EU countries question proposed approach for delaying AI Act’s key duties

MLex: A planned delay for key EU AI Act duties has come under question from Member States, which warn that the European Commission’s proposed approach lacks clear criteria, predictability and sufficient involvement of national authorities. Even supporters of a pause raised concerns, while others asked what happens if the relevant compliance tools aren’t ready even with the new timeline or if the amendments don’t pass before the August 2026 deadline.

The CMA's new consumer protection enforcement powers deployed—what does this mean for businesses?

Commercial analysis: As the temperature in the UK drops, the CMA's enforcement of the UK's new consumer rules is heating up. On 17 and 18 November, the CMA announced its first wave of enforcement action under the new consumer protection regime which came into force in April 2025 through the Digital Markets, Competition and Consumers Act 2024 (DMCCA) (New UK consumer protection regime to go live 6 April 2025 | BCLP—Bryan Cave Leighton Paisner). Written by the Consumer Team at BCLP.

ICO updates on action improving cookie compliance across top UK websites

The Information Commissioner’s Office (ICO) has provided an update on its action to improve cookie compliance, reporting that over 95% of the UK’s top 1,000 websites now meet its compliance checks, giving around 40 million users greater control over personalised advertising. Its assessment considered whether non-essential advertising cookies were set before users could choose, whether rejecting cookies was as easy as accepting them and whether any were placed without consent. The ICO confirms that 564 websites improved their practices following engagement and preliminary enforcement notices, while action continues in relation to 21 remaining non-compliant websites, with further updates expected in 2026.

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