TMT 'how to' guides

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We have created a series of TMT ‘how to’ guides. These are short, practical guides which identify the steps to be taken and issues to be considered for TMT practitioners when undertaking a variety of key tasks. The guides are likely to be

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Latest TMT News

ASA rulings—7 January 2026

One complaint was received by the Advertising Standards Authority (ASA) about Vodafone’s 'The Nation’s Network' claim in ads across poster, paid social media and television. The ASA upheld the complaint.

ASA rulings—24 December 2025

Three complaints were received by the Advertising Standards Authority (ASA) about 'lowest', 'cheapest' or 'best price' claims used in online advertising in the rail industry. The ASA upheld all three complaints, finding that the claims were misleading because they were not supported by evidence showing that the advertisers would always beat, and not merely match, competitors’ prices.

IAB Tech Lab announces publication of agentic roadmap for digital advertising standards

The IAB Technology Laboratory (IAB Tech Lab) has announced the publication of its Agentic Roadmap, which outlines how the digital advertising industry can scale agentic buying and selling by extending existing open standards rather than introducing new frameworks. The roadmap focuses on integrating modern protocols with established standards to enable secure and interoperable agentic execution. Building on established transaction, measurement and privacy frameworks, including OpenRTB, AdCOM, OpenDirect, VAST, the Deal API, as well as privacy frameworks such as the Global Privacy Protocol (GPP) and the Transparency & Consent Framework (TCF), the roadmap integrates these foundations with modern protocols, including Model Context Protocol, Agent2Agent and gRPC, to support high-performance execution. Planned initiatives for 2026 include open-source reference implementations for buyer and seller agents, a neutral Model Context Protocol server, standardised agent profiles and trust and measurement signals aligned with existing privacy standards. To support industry understanding and adoption of the roadmap, IAB Tech Lab will host a webinar on 28 January 2026 and launch monthly Agentic AI Boot Camps starting on 12 February 2026.

New terms of reference for UK product liability reform project

Life Sciences analysis: On 8 December 2025, the UK Law Commission published its Terms of Reference (ToR) for its product liability law review, providing some further insight into the project. As we anticipated earlier in the year, the scope of the project is broad and the trend may well be towards a more claimant-friendly regime, as in the EU. The Life Sciences team at Freshfields LLP considers the issues.

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