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The Direct Marketing Association introduces new code of conduct

Published on: 22 August 2014

Table of contents

  • Does the new DMA Code mean an increase in consumer focus?
  • How does the new DMA Code differ from its predecessor?
  • How will the DMA Code be enforced?
  • What will the DMA Code mean in practice?

Article summary

IP & IT analysis: How will the new Direct Marketing Association (DMA) Code work in practice? Emma Burnett, Ian Stevens and Susan Barty, partners at CMS, say the new Code is more consumer-focused and recognises that customers are conscious of what happens to their personal information.

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