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ICO issues guidance on direct marketing in the public sector

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Published on: 04 August 2021

Published by LNB News

LNB News 04/08/2021

Document Information

Issue Date: 04 August 2021

Published Date: 04 August 2021

Jurisdiction(s): England, Northern Ireland, Scotland and Wales

Article summary

The Information Commissioner’s Office (ICO) has published new guidance to better clarify when direct marketing rules apply to public sector bodies. This is specifically aimed at individuals or departments responsible for data protection within public sector organisations. The guidance covers what direct marketing entails, whether public sector promotions act as direct marketing, what lawful basis under the UK's General Data Protection Regulation, Retained Regulation (EU) 2016/679 (UK GDPR) can be used to process personal data when sending promotional messages, and if there is a right to object to the processing.

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