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IAB Tech Lab publishes guidance on differential privacy in advertising

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Published on: 07 December 2023

Published by LNB News

LNB News 07/12/2023

Document Information

Issue Date: 07 December 2023

Published Date: 07 December 2023

Jurisdiction(s): United Kingdom

Article summary

IAB Tech Lab has published the Differential Privacy Guidance, which aims to support the digital advertising ecosystem by providing knowledge and tools required to evaluate and harness emerging privacy-enhancing technologies effectively. It is designed for publishers and advertisers who are ‘navigating the adtech ecosystem amidst third-party cookie deprecation and the rising demand for protecting consumer identity and personal data in business applications’. The guidance also seeks to demystify differential privacy by setting out its definition, applications and usefulness.

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