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IAB Europe and Google to hold talks on future of digital advertising

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Published on: 08 March 2021

Published by LNB News

LNB News 08/03/2021

Document Information

Issue Date: 08 March 2021

Published Date: 08 March 2021

Jurisdiction(s): United Kingdom

Article summary

The Interactive Advertising Board (IAB) Europe has announced that Google has agreed to its request to open a discussion between the two in relation to an announcement from Google Ads on 3 March 2021. The announcement from Google Ads focused on the phasing out of third-party cookies and confirmed that Google will not launch its own alternative identifiers or use any in its products. The discussion between the two companies will consider the best ways to facilitate a healthy digital advertising space, while also guaranteeing privacy and data protection.

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