Article summary
The Department for Digital, Culture, Media & Sport (DCMS) has published a research report titled ‘How user data shapes the media sector’, analysing how ‘traditional’ media sectors, such as the print press, television and radio, utilise data in the modern digital age. It found that data was considered ‘extremely valuable’ by media organisations, with it largely being used for generating revenue through advertising, making editorial decisions, shaping product development, and delivering personalised content to users. The report further identifies that tech companies such as Apple, Google, Amazon and Facebook have a ‘status quo advantage’ by establishing long-term customer relationships, as well as collecting a wide range of data and exerting control over how data is used.
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