Agency, distribution and franchising

This subtopic contains guidance on EU level rules relating to agency, distribution and franchising, the application of EU competition law to vertical agreements and the proposed EU Late Payment Regulation.

Agency

Agency is an arrangement under which a principal appoints an agent to act at its direction for specified purposes. In business, agents are commonly appointed for the purposes of introducing and concluding agreements with new customers, marketing or customer support. Agency law thus deals with the relationships between:

  1. principal and agent

  2. agent and third party, and

  3. principal and third party

In many cases, an agent in business will be a commercial agent within Council Directive 86/653/EEC, the EU Commercial Agents Directive. Where this directive applies, it imposes various terms on the relationship between principal and commercial agent, many of which the parties may not exclude by contract.

Practice Note: The EU Commercial Agents Directive covers the definition of a commercial agent, the scope and application of the EU Commercial Agents Directive and the impact of the EU Commercial Agents Directive upon the agency contracts. It also considers the relationship

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Latest EU Law News

EU Law weekly highlights—11 December 2025

This week's edition of EU Law weekly highlights includes analyses on the impact of a Court of Justice ruling on operators of online marketplaces and their EU GDPR obligations, the Advocate General’s opinion on trade mark invalidity when marks are of such a nature as to deceive the public, the Court of Justice judgment on eligibility of utilitarian objects for copyright protection, the Digital Omnibus and key considerations for the life sciences sector, and questions from Member States on the planned delay for EU AI Act. In addition this week, the European Commission adopted a financial services market integration package, published the Environmental Simplification Omnibus, the European Grids Package and Energy Highways initiative, launched a public consultation on revising EU rules addressing unfair trading practices in business-to-business relationships within the agricultural and food supply chain, the Council of the EU and European Parliament reached provisional agreements to significantly narrow the scope of EU sustainability reporting and due diligence rules, as well to amend the EU Deforestation Regulation and the European Climate Law, the European Data Protection Board adopted recommendations clarifying the legal basis for requiring user account creation on e-commerce websites, the EIOPA launched consultations and published guidance as part of the Solvency II review and the Commission unveiled its Quality Jobs Roadmap, a strategic plan to ensure high-quality, future-proof employment across the EU.

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