Sales and marketing agency agreement for services—exclusive—pro-principal — 2022
Produced in partnership with Carolyn Burbridge of William Grace
Last updated on 11/08/2022

The following Commercial precedent produced in partnership with Carolyn Burbridge of William Grace provides comprehensive and up to date legal information covering:

  • Sales and marketing agency agreement for services—exclusive—pro-principal
  • Background
  • 1 Definitions and interpretation
  • 2 Commencement and term
  • 3 Appointment and scope
  • 4 Rights and duties of the Principal
  • 5 Rights and duties of the Agent
  • 6 Sales targets
  • 7 Commission
  • 8 Anti-bribery
  • More...

Sales and marketing agency agreement for services—exclusive—pro-principal

This Agreement is made on [date]

Parties

  1. 1

    [insert name of party] [of OR a company incorporated in [England and Wales] under number [insert registered number] whose registered office is at] [insert address] (Principal); and

  1. 2

    [insert name of party] [of OR a company incorporated in [England and Wales] under number [insert registered number] whose registered office is at] [insert address] (Agent),

(each of the Principal and the Agent being a party and together the Principal and the Agent are the parties).

Background

    1. (A)

      The Principal supplies the Services (as defined below).

    1. (B)

      The Principal wishes to appoint the Agent as its exclusive agent in the Territory (as defined below) for the [marketing OR marketing and sale] of the Services on the terms of this Agreement.

    1. (C)

      The Agent has agreed to [market OR market and sell] the Services in the Territory on the Principal’s behalf on the terms of this Agreement.

The parties agree:

    1. 1

      Definitions and interpretation

      1. 1.1

        In this Agreement, unless otherwise provided:

        Affiliate

        1. means any entity that directly or indirectly Controls, is Controlled by, or is under common Control with, another entity;

        Agreement

        1. means the main body of this Agreement, its schedules and appendices, as each may be amended from time to time in accordance with their terms;

        Bribery Laws

        1. means the Bribery Act 2010 [and associated guidance published by the Secretary of State for

Related documents:
Key definition:
Agency definition
What does Agency mean?

Agency is a legal relationship between an agent who is a person having the authority or capacity to create legal relations between a principal and third parties.

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