Sales and marketing agency agreement for goods—exclusive—pro-agent

Copyright © 2025 LexisNexis
Produced in partnership with Carolyn Burbridge of Level Law and Leanne Grindrod of Level Law
Precedents

Sales and marketing agency agreement for goods—exclusive—pro-agent

Copyright © 2025 LexisNexis

Produced in partnership with Carolyn Burbridge of Level Law and Leanne Grindrod of Level Law

Precedents
imgtext

This Agreement is made on [date]

Parties

  1. 1

    [insert name of party] [of OR a company incorporated in [England and Wales] under number [insert registered number] whose registered office is at] [insert address] (Principal); and

  1. 2

    [insert name of party] [of OR a company incorporated in [England and Wales] under number [insert registered number] whose registered office is at] [insert address] (Agent),

    (each of the Principal and the Agent being a party and together the Principal and the Agent are the parties).

Background

    1. (A)

      The Principal [manufactures OR manufactures and sells] the Products (as defined below).

    1. (B)

      The Principal wishes to appoint the Agent as its exclusive agent in the Territory (as defined below) for the [marketing OR marketing and sale] of the Products on the terms of this Agreement.

    1. (C)

      The Agent has agreed to [market OR market and sell] the Products in the Territory on the Principal’s behalf on the terms of this Agreement.

The parties agree:

    1. 1

      Definitions and interpretation

      1. 1.1

        In this Agreement, unless

Carolyn Burbridge
Carolyn Burbridge

Solicitor, Level Law

Carolyn is a partner at Level, a specialist law firm designed for clients in the media, entertainment, tech and sports industries.
 
She was previously a co-founder of William Grace, an alternative-model boutique law firm, which she helped to merge with Level in 2023. She was also previously a partner at Swan Turton LLP and prior to that spent fourteen years at leading international technology firm, Bird & Bird.
 
Carolyn boasts considerable experience and expertise in providing commercial legal advice on IT, technology and digital media matters, both in the UK and internationally. She has particular experience in technology and software licensing and development arrangements, including agile projects, data exploitation and licensing, contracts for web-based businesses, and complex IT and network agreements, including cloud-based solutions, managed service transactions and digital transformation projects.
 
Carolyn also provides advice in connection with a broad spectrum of commercial law across a number of industry sectors including in connection with a wide variety of customer and supplier relationships, such as distribution, agency and reseller arrangements.
 
Carolyn has been a recommended lawyer in the Legal 500 for a number of years and her expertise has been further recognised by being invited to join the Advisory Board of the Society for Computers and Law. She is a member of the Consulting Editorial Board for the TMT section of LexisNexis and a contributing author for both the TMT and Commercials sections of LexisNexis.

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Leanne Grindrod
Leanne Grindrod

Solicitor, Level Law

Leanne is a Managing Associate at Level, a specialist law firm designed for clients in the media, entertainment, technology and sports industries. She previously spent six years at national law firm Gateley Legal. Leanne sits as the Vice-Chair for the Pro Manchester Sports Committee.
 
Leanne specialises in advising national and international businesses on a broad range of commercial matters. Her legal and sector expertise is wide-ranging, including drafting and negotiating general terms and conditions, data protection documentation, agency and distribution agreements, master services agreements, concession agreements, technology contracts and influencer agreements for a wide range of clients.
 
Leanne’s clients appreciate her personable and high-energy approach as well as her practical ways of solving problems. Leanne’s experience includes working with Premier League football clubs, international sports bodies, retail and leisure businesses, high-profile brands, IT and technology companies, energy suppliers and creative/talent agencies.

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Jurisdiction(s):
United Kingdom
Related legal acts:
Key definition:
Agency definition
What does Agency mean?

Agency is a legal relationship between an agent who is a person having the authority or capacity to create legal relations between a principal and third parties.

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