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Yahoo!® and Yahoo! What difference does it make?

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Published on: 28 July 2012

Published by a LexisNexis IP expert

Table of contents

What legal and practical protection is offered by ® symbols?
Is there a defence of ‘innocent infringement’? If so, would removing the ® symbol affect an infringing party’s ability to argue that in their defence?
What is the status of the ® symbol globally?
How do companies go about establishing a trademark?
Is Yahoo going to set a trend, and how should lawyers advise companies who are considering dropping their ®?

Article summary

IP and IT analysis: Yahoo!® is dropping its ® symbol. Just what is the difference, legally, between Yahoo!® and Yahoo! and should lawyers advise their clients to follow Yahoo!’s example? Intellectual property lawyer Martyn Fish, partner at HGF Law, explains the value of this familiar symbol.

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