Legal News

Proposal on the transparency and targeting of political advertising

Published on: 23 December 2022
Published by a LexisNexis EU Law expert

Table of contents

  • Why the Commission adopted a proposal on the transparency and targeting of political advertising?
  • How ‘political advertising’ is defined in the proposal?
  • Who will this proposal apply to and what are their key obligations?
  • How does this proposal complement the EU GDPR?
  • Which sanction will apply in case of non-compliance?
  • What are the next steps and the likely timeframes? Is there any transition period?
  • Has the UK taken a similar initiative, or could there be a potential divergence on this issue?

Article summary

EU Law analysis: Isaac Bedi and David Varney of Burges Salmon LLP analyse the European Commission’s proposal on the transparency and targeting of political advertising. They consider the definition of ‘political advertising’ under the proposal, who the proposal will apply to and their key obligations, and how the proposal interacts with other key EU legislation. They further consider which sanction will apply in case of non-compliance, what the next steps are, and if there could be a potential divergence EU/UK on this issue.

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