Meta cannot use EU GDPR ‘contract’ legal basis, EU regulators rule

Table of contents

• Legal basis
• Business model

Article summary

MLex: Meta Platforms faces a squeeze on its business model after EU data protection regulators ruled that it was not contractually necessary for it to target ads at its users, with another investigation to come that may force it to rely on seeking consent from its users to process their data. The ruling, which is not yet public, constitutes a major finding against the social media platform, which relies heavily on its ability to process user data to target adverts.