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Internet ‘bait and switch’ advertising—the debate rages on (Pliteq Inc and another company v iKoustic Ltd)

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Published on: 07 October 2020

Published by a LexisNexis IP expert

Table of contents

What are the practical implications of this case?
What was the background?
What did the court decide?
Case details

Article summary

IP analysis: When a legal relationship goes wrong, there are inevitably consequences. In Rumsfeld-esque terms there are known knowns, known unknowns and unknown unknowns. To avoid the latter, and possibly second category, a relationship should be in writing with clear termination provisions. The facts surrounding this case and the consequences are an important reminder to clients and their lawyers just why the steps to be taken at the end of a relationship must be managed and known. Written by Paul A Harris, senior partner (IP Litigation), at Venner Shipley LLP.

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