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In such a situation, it would be common practice for the parties to enter into a trade mark licence agreement, either as a separate document, or as part of the contract relating to the business solution. There would be nothing to stop Company A from including a provision in such a licence requiring company B to cease the use of its brand name once the licence is terminated.
We refer you to Precedent: Trade mark licence—pro-licensor. In particular, we draw your attention to clause 16.9.3 of this Precedent which states as follows:
'16.9 In the event of termination of this Agreement for any reason, or on the expiry of the Licence Term:…16.9.3
'16.9 In the event of termination of this Agreement for any reason, or on the expiry of the Licence Term:
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