- Celebrities registering their names as trade marks
- What are the benefits for celebrities such as Ivanka Trump and Victoria Beckham applying to register their names or family members' names as trade marks?
- How straightforward is it to obtain trade mark protection for celebrity names? How easy is it to assert them against infringers?
- What practical steps can lawyers who advise proprietors of such trade marks take, in order to maintain their validity?
- Are there any other ways in which famous people can protect their names and images under UK law?
- Passing off
- Breach of Confidence
- Advertising standards codes
IP & IT analysis: Victoria Beckham recently registered the name of her daughter as a trade mark, and China has granted preliminary approval for three new trade marks which use the name of Ivanka Trump. Jeremy Blum, partner at Bristows, and Sarah Blair, associate at the firm, explore some of the questions around the topic of celebrities who register their names as trade marks.
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