ICO issues guidance on 'Consent or Pay' Models for online tracking

Article summary

The Information Commissioner's Office (ICO) has published comprehensive guidance on 'consent or pay' business models for online tracking. The guidance addresses compliance with data protection law, focusing on key areas such as power imbalance, appropriate fees, equivalence, and privacy by design. ICO has outlined methods for assessing power imbalance, including market position and barriers to switching, as well as determining appropriate fees and ensuring equivalence between options. The guidance also emphasizes the importance of privacy by design principles in implementing these models and cautions against offering them to children.