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Google Analytics and similar tools may see end to UK consent requirement, senior regulator says

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Published on: 30 March 2023
Published by an MLex correspondent

Article summary

MLex: Websites using Google Analytics or other similar tools may no longer need to obtain users' consent to do so after the UK’s new data protection law comes into force, a senior figure at the country’s data protection authority has said. Cookie rules may eliminate the need for consent, the Information Commissioner’s Office's (ICO) Emily Keaney said, but it depends on the exact wording of the legislation and use of data.

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