Article summary
MLex: Websites using Google Analytics or other similar tools may no longer need to obtain users' consent to do so after the UK’s new data protection law comes into force, a senior figure at the country’s data protection authority has said. Cookie rules may eliminate the need for consent, the Information Commissioner’s Office's (ICO) Emily Keaney said, but it depends on the exact wording of the legislation and use of data.
To continue reading this news article, as well as thousands of others like it, sign in with LexisNexis or register for a free trial