CAP revises guidance on 'less healthy' food ad restrictions

Article summary

The Committee of Advertising Practice (CAP) has announced plans to revise its guidance on upcoming restrictions for 'less healthy' food and drink advertisements. Following consultation responses, CAP now considers that some parts of the proposed guidance require revision, particularly regarding brand advertising. The updated guidance will clarify that ads may be restricted even without explicit product references if they could reasonably be identified as promoting less healthy products. CAP intends to launch a new consultation on the revised guidance in the coming weeks, aiming to publish the final version in spring, subject to governance processes and consultation with the Secretary of State.