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ASA rulings—29 May 2024

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Published on: 29 May 2024
Published by LNB News

LNB News 29/05/2024

Document Information

Issue Date: 29 May 2024

Published Date: 29 May 2024

Jurisdiction(s): England, Northern Ireland, Scotland and Wales

Article summary

The Advertising Standards Authority (ASA) has received a complaint about Future Farm Plant-Based Food Uk Ltd product packaging for featuring a promotion with text on the front of the packaging stating: 'WIN £1000 BUY ME AND SCAN TO ENTER *T&C’S APPLY', and a QR code in the centre of the text. The complainant challenged whether the ad breached the CAP Code because it omitted the significant conditions of the promotion. The ASA upheld the complaint.

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