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ASA rules against William Hill

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Published on: 21 May 2019
Published by a LexisNexis TMT expert

Table of contents

  • The ad
  • The decision

Article summary

TMT analysis: On 15 May 2019, the Advertising Standards Authority (ASA) upheld a complaint against an ad from WHG International Limited (William Hill) shown on the dating app Tinder. The ASA found it was in breach of the UK Code of Non-Broadcast Advertising (Cap Code) as it linked gambling to seduction, sexual success or enhanced attractiveness.

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Jurisdiction(s):
United Kingdom

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