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ASA publishes response to Gambling Act 2005 review

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Published on: 01 April 2021

Published by LNB News

LNB News 01/04/2021

Document Information

Issue Date: 01 April 2021

Published Date: 01 April 2021

Jurisdiction(s): England, Northern Ireland, Scotland and Wales

Article summary

The Advertising Standards Agency (ASA) has published its submission to the review of the Gambling Act 2005 being carried out by the Department for Digital, Culture, Media & Sport. The ASA’s response focuses on advertising aspect of the review, giving a rundown of the content of the UK Code of Non-broadcast Advertising and Direct Promotional Marketing (CAP Code) and the UK Code of Broadcast Advertising (BCAP Code). It also contains principles which the ASA uses to create and adapt these Codes, such as that children should never be targeted by gambling advertising, adverts that ‘normalise’ irresponsible gambling should be prevented, and gambling advertising that risks adversely influencing vulnerable people must not be allowed to run.

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