Advertising to children

Copyright © 2025 LexisNexis
Published by a LexisNexis TMT expert
Practice notes

Advertising to children

Copyright © 2025 LexisNexis

Published by a LexisNexis TMT expert

Practice notes
imgtext

This Practice Note summarises the key issues that arise when Advertising to children. It covers the regulatory regime, the recognition of advertising by children, sexualised imagery, child safety, credulity and unfair pressure, direct appeals, promotions, age-restricted products and targeting, as well as particular sector considerations, such as for betting and gaming, alcohol and food advertising. It also considers in-app purchases and the processing of children’s data for the purposes of advertising and marketing.

Regulatory regime overview

Advertising to children is regulated by a mix of UK law and self-regulatory advertising codes, summarised below.

Digital Markets, Competition and Consumers Act 2024

On 6 April 2025, Chapter 1 of Part 4 of the Digital Markets, Competition and Consumers Act 2024 (DMCCA 2024) for the most part revoked the Consumer Protection from Unfair Trading Regulations 2008 (CPUTR 2008), SI 2008/1277 save for certain transitional provisions relating to a consumer’s right of redress. CPUTR 2008 will continue to govern unfair commercial practices that occurred prior to 6 April 2025.

On 7 April 2025, the Advertising Standards Authority (ASA) issued amendments to the UK Code of Non-broadcast

Powered by Lexis+®
Jurisdiction(s):
United Kingdom
Related legal acts:
Key definition:
Advertising definition
What does Advertising mean?

Advertising is defined very broadly to encompass any form of representation that is made in connection with business in order to promote the supply or transfer of a product.

Read more readmore

Popular documents

Priority between loss reliefs in loss making companies

Priority between loss reliefs in loss making companiesWhy does it matter?A company that is a member of a group and has incurred any of the types of losses available for surrender by way of group relief may, without any further rules, have more than one way in which to use the loss. There are a

Strike out—making an application to strike out a statement of case

Strike out—making an application to strike out a statement of caseA strike out order can be made either following an application by the parties or on the court's own initiative. This Practice Note deals with the scenario of the order being made following a party's application.Making an application

Contributory negligence in personal injury claims

Contributory negligence in personal injury claimsContributory negligence is a partial defence which can lead to a discount in damages.Other defences may also be relevant. See Practice Notes: Did the claimant consent to the risk of injury? and Was the claimant involved in an illegal activity?If a

Can shares in a limited company that have not been paid-up at all be cancelled?

Can shares in a limited company that have not been paid-up at all be cancelled?A limited company having a share capital may not alter that share capital, except in the ways listed in section 617 of the Companies Act 2006 (CA 2006). Shares in a company cannot simply be cancelled without following an