CMA warns 54 firms over non-compliance with fake reviews guidance
The Competition and Markets Authority (CMA) has announced the results of its latest compliance review into online consumer reviews, following a three-month adjustment period after issuing new guidance in April 2025. The review assessed whether over 100 businesses had implemented appropriate policies to prevent fake and misleading reviews. As a result, the CMA has contacted 54 businesses to raise concerns about non-compliance, urging them to update their practices. To support compliance, the regulator will hold a webinar on 4 September, marking a shift in its approach from support to enforcement.