CMA publishes guidance on price transparency and customer consent for online charges
The Competition and Markets Authority (CMA) has published new guidance to help businesses comply with the Digital Markets, Competition and Consumers Act 2024, focusing on price transparency and obtaining express consent for additional online charges. The publications Unfair Commercial Practices: Price Transparency (CMA209) and Getting Consent for Additional Charges When Selling Online were issued following a consultation launched in July 2025, and the CMA has now published the outcome of that consultation. In addition, the CMA has updated its Unfair Commercial Practices Guidance (CMA207) to align with the new rules and ensure consistency across its consumer protection framework. Together, these updates provide a comprehensive approach to clarifying how traders must present prices and secure consumers’ active consent before charging for optional extras, strengthening protections for online shoppers and improving transparency in digital markets.