CPC Network and the Commission notify SHEIN of EU consumer law breaches
The Consumer Protection Cooperation (CPC) Network, in coordination with the European Commission, has notified the online marketplace and e-retailer SHEIN of several practices on its platform that contravene EU consumer protection laws. The CPC Network, led by the national authorities of Belgium, France, Ireland and The Netherlands, has directed SHEIN to rectify issues including fake discounts, pressure selling, misleading or incomplete consumer information, deceptive product labelling, misleading sustainability claims and hidden contact details. In addition, the CPC Network has requested further information from SHEIN to assess its conformity with obligations regarding the transparency of product rankings, reviews and ratings, as well as the distribution of contractual responsibilities between SHEIN and third-party sellers.